The Irresistible Offer Framework

Did you know that the most powerful leverage point you have to increase conversions is not your traffic source, not your copy, not even tweaking your product.

The most powerful lever you have is how you design your Offer.

The Offer is more than just the product or service you are selling. It also includes a variety of other attributes that determine what your buyer gets, how they get it, how often they get it, how much they pay for it, and what options they have if they are unsatisfied for any reason.

The more compelling your Offer is the more you will sell. 

In fact, your goal is to make the value your buyer receives so great, compared to what they are giving up, that it becomes irresistible to them.

Once you've done that, everything else falls into line much more easily.  

The copy is easier to write, the traffic performs better, and on the backend your returns and chargebacks fall off significantly.  

But how do you design an Irresistible Offer?

The short answer is that it takes some research, some testing, and some hard-earned experience in the marketplace to design effective Offers. 

Fortunately, this is one of the areas we've had a lot of success. We use our Irresistible Offer Framework to guide this process and have found it to be a favorite of our clients.

If you'd like us to help you review your current Offers to look for ways to make them Irresistible, or if you are in the process of launching a new campaign and need help designing the initial Offers you'll launch with, send us a note to get the conversation started!  

We are standing by...ready to help.

Author:  Ken Burge  | Chief Strategist |

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Chet Womach


Ken and his team have been great to work with, and we are having very good success with our YouTube campaigns. His deep knowledge of both marketing and technology is something I rely on regularly. I've been recommending him to others!


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Executive Coach

Every minute spent with Ken provides extraordinary value. He knows how to listen deeply and give you exactly what you need. He is an expert in his his recommendations are potent, customized, and extremely effective. I highly recommend Ken.


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I have trust in Ken both as a quality person and as a phenomenal cutting edge direct marketer. His team delivered our project not only on time, but right on target. He superseded my expectations and was a pleasure to work with.


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Serial Entrepreneur

I could not recommend anyone more than Ken Burge to help you. Ken worked for me as an independent consultant and has done wonders for my company. Ken is a master at looking at your business as a complete system, taking it apart, and reassembling it so it can be automated and efficient. I give Ken my highest recommendation.

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