Marketing System Design:
The Foundation Of Your Success

Using our PerfectPath™ System, we will help you define the strategy and design of a high performance marketing system that will deliver lower customer acquisition costs and higher customer lifetime values.

Sometimes people ask me what a 'marketing system' really is.  

That's a good question, and it deserves a thoughtful answer.  Here goes...

We like to begin with defining the term 'marketing' just to ensure that we are all on the same page.

In our world, the term 'marketing' simply refers to the activities we undertake that capture some pre-existing and natural demand in the market and turn it into an intense desire for your product or service. Notice that I specifically did not state that we generate demand. This is important because it is our belief that the natural demand (in the form of our emotional drives) is already there, built into our psychology as humans.

As marketers, we simply tap into these drives to capture the natural demand, and steer the prospects towards your product or service using a series of steps that intensifies their desire to purchase. 

For example:
There is a natural demand in the market for people to want to protect their assets from fire or flood. The underlying emotional desire is fear. In this case, it's the fear of losing their assets to fire or flood and the demand for protection. In response to this, our marketing campaign would be designed to tap into this natural demand for some sort of protection mechanism. We would design a campaign to capture the prospects attention, then intensify their desire for your company's excellent home owner's insurance product. By designing the Offer to be irresistible, we would expect to convert many of these prospects to customers.

When designing a marketing system that will accomplish these kinds of results, we take a ful l lifecycle approach. Meaning that we design the system to understand and respond appropriately to the entire prospect/customer journey...from initial exposure to your messages, to becoming a prospect, to first purchase, all the way through multiple future purchases.

At each step along the way, we implement specific strategies based on the prospect's awareness of both their own need, and their awareness of your solution. In addition, we also map out the types of messages they will see, as well as the appropriate channels our marketing messages will appear on. 

This multi-channel approach is a key part of what we do and it is incredibly powerful. 

If you would like to know more about how we can help your company design a comprehensive marketing system that delivers new prospects and customers everyday like clockwork...send us a note. 

We are standingy by...ready to help. 

Author:  Ken Burge  |  Chief Strategist  |

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Learn How To Create Profitable Customers On Demand Using The PerfectPath System!

In this free guide, you will learn how Archion's PerfectPath™ System can turbo-charge your marketing and predictably generate profitable customers for you every single day like clockwork!  

Inside you will learn:

How to discover the exact characteristics of your most profitable customers, why this is critical to your business, and how to use this information (page 3)

How to magnetically attract only prospects that look like your most profitable customers and how this can boost your return on ad spend by 75% or more.  (page 5)

A rarely used strategy to acquire new customers for breakeven, or even at a profit...on day one!  (page 6)

How one simple campaign can boost the lifetime value of your customers by 250%...or more! (page 6)

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Chet Womach


Ken and his team have been great to work with, and we are having very good success with our YouTube campaigns. His deep knowledge of both marketing and technology is something I rely on regularly. I've been recommending him to others!


Leslie Jones

Executive Coach

Every minute spent with Ken provides extraordinary value. He knows how to listen deeply and give you exactly what you need. He is an expert in his his recommendations are potent, customized, and extremely effective. I highly recommend Ken.


Ethan Willis


I have trust in Ken both as a quality person and as a phenomenal cutting edge direct marketer. His team delivered our project not only on time, but right on target. He superseded my expectations and was a pleasure to work with.


Mike Filsaime

Serial Entrepreneur

I could not recommend anyone more than Ken Burge to help you. Ken worked for me as an independent consultant and has done wonders for my company. Ken is a master at looking at your business as a complete system, taking it apart, and reassembling it so it can be automated and efficient. I give Ken my highest recommendation.

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