The Incredible Power Of Systematic Conversion Optimization

Conversion optimization is the process of systematically improving your ability to turn an anonymous visitor into a lead, a customer, a repeat buyer, and ultimately a raving fan.

The word 'systematic' is key here.

Through our experience designing and operating many marketing systems over the past ten years, we have developed a systematic and proven process that will optimize your marketing systems performance over time.  

We take a comprehensive and holistic approach which looks at the entire marketing system..from the ads that are running, the targeting of the traffic, the landing page, the offer, the upsells, your email followup, and all the way to the post-purchase interactions with the buyer.

This process focuses first on diagnosing where your system is underperforming. Then we begin our experiments to find the optimal solution to correct that weak point. Many times we find that by correcting and optimizing one or two critical points in your marketing system, we are able to unleash a flood of new leads and buyers. 

This process also works amazingly well to diagnose existing funnel performance issues in order to resurrect existing funnels and bring them to new levels of profitability.

Once we have your marketing system operating smoothly, we'll show you how to make sure that when your prospects arrive, you are presenting the right offer to the right person at the right time for maximimum return on ad spend via a rigorous program of systematic conversion optimization.  

This level of advanced customization is incredibly powerful and leverages real-time intelligence about the specific prospect coming through your funnel. Imagine being able to adjust your marketing message based on the characteristics of the prospect you are communicating with at that very moment! 

If you would like to learn more about harnessing the power of an optimized marketing system, or perhaps you need help resurrecting a marketing system that no longer performs, we'd love to speak with you.
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Author:  Ken Burge  |  Chief Strategist  |

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Learn How To Create Profitable Customers On Demand Using The PerfectPath System!

In this free guide, you will learn how Archion's PerfectPath™ System can turbo-charge your marketing and predictably generate profitable customers for you every single day like clockwork!  

Inside you will learn:

How to discover the exact characteristics of your most profitable customers, why this is critical to your business, and how to use this information (page 3)

How to magnetically attract only prospects that look like your most profitable customers and how this can boost your return on ad spend by 75% or more.  (page 5)

A rarely used strategy to acquire new customers for breakeven, or even at a profit...on day one!  (page 6)

How one simple campaign can boost the lifetime value of your customers by 250%...or more! (page 6)

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Chet Womach


Ken and his team have been great to work with, and we are having very good success with our YouTube campaigns. His deep knowledge of both marketing and technology is something I rely on regularly. I've been recommending him to others!


Leslie Jones

Executive Coach

Every minute spent with Ken provides extraordinary value. He knows how to listen deeply and give you exactly what you need. He is an expert in his his recommendations are potent, customized, and extremely effective. I highly recommend Ken.


Ethan Willis


I have trust in Ken both as a quality person and as a phenomenal cutting edge direct marketer. His team delivered our project not only on time, but right on target. He superseded my expectations and was a pleasure to work with.


Mike Filsaime

Serial Entrepreneur

I could not recommend anyone more than Ken Burge to help you. Ken worked for me as an independent consultant and has done wonders for my company. Ken is a master at looking at your business as a complete system, taking it apart, and reassembling it so it can be automated and efficient. I give Ken my highest recommendation.

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