Conversion optimization is the process of systematically improving your ability to turn an anonymous visitor into a lead, a customer, a repeat buyer, and ultimately a raving fan.

The word 'systematic' is key here.

Through our experience designing and operating many marketing systems over the past ten years, we have developed a systematic and proven process that will optimize your marketing systems performance over time.  

We take a comprehensive and holistic approach which looks at the entire marketing system..from the ads that are running, the targeting of the traffic, the landing page, the offer, the upsells, your email followup, and all the way to the post-purchase interactions with the buyer.

This process focuses first on diagnosing where your system is underperforming. Then we begin our experiments to find the optimal solution to correct that weak point. Many times we find that by correcting and optimizing one or two critical points in your marketing system, we are able to unleash a flood of new leads and buyers. 

This process also works amazingly well to diagnose existing funnel performance issues in order to resurrect existing funnels and bring them to new levels of profitability.

Once we have your marketing system operating smoothly, we'll show you how to make sure that when your prospects arrive, you are presenting the right offer to the right person at the right time for maximimum return on ad spend via a rigorous program of systematic conversion optimization.  

This level of advanced customization is incredibly powerful and leverages real-time intelligence about the specific prospect coming through your funnel. Imagine being able to adjust your marketing message based on the characteristics of the prospect you are communicating with at that very moment! 

If you would like to learn more about harnessing the power of an optimized marketing system, or perhaps you need help resurrecting a marketing system that no longer performs, we'd love to speak with you.
 
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Author:  Ken Burge  |  Chief Strategist  | Archion.io